Concept

Our logo fuses technology and music with sleek lines. It symbolizes sound waves and the precision of our tools, adapting based on context and brand recognition.

logo_concept_media.png

Clearspace

To keep the Moises logo looking sharp, make sure to respect its clearspace. This area helps avoid any visual clutter and keeps everything easy to read. Don’t put any text, images, or other design elements in this space. By honoring the clearspace, you help maintain the brand's vibe in every interaction.

logo_clear-space_media.png

Icon

Moises is a global app primarily accessed online, and it is crucial to maintain a consistent look for our icon to help our audience recognize our brand across various platforms. Often, this symbol is the first point of contact for users discovering Moises.

logo_icon_media.png

Color Versions

Moises Blue is a key color tool in our brand identity, serving as a signature hue. It should be used strategically to capture attention, while the brand is primarily applied to neutral backgrounds.

Primary

Secondary

Colorful

Partnerships

Use a grid for precise alignment of the partnership logo. The symbol's height is "X," with internal line spacing at "½X" and divider column height at "2X" to ensure visual balance and consistency.

Signature

The wordmark height for "Moises" is set at "X," with a spacing of "X" between "Moises" and the tagline. The tagline aligns with the same baseline for consistency, ensuring a clean and balanced appearance.

Primary Vertical

Secondary Horizontal

Misuse

Use the Moises logo as per guidelines to maintain brand integrity. Avoid the misuses illustrated here.

Don't  use any effects or textures

Don't  use any effects or textures

Don't stretch or alter wordmark in any way

Don't stretch or alter wordmark in any way

Don't use the symbol as character

Don't use the symbol as character

Don't place the logo over busy backgrounds

Don't place the logo over busy backgrounds

Don't use the logo as masks

Don't use the logo as masks

Don’t crop our symbol or use as pattern.

Don’t crop our symbol or use as pattern.

Don't change the positions of the elements

Don't change the positions of the elements

Don't use the logo in outlines

Don't use the logo in outlines

Don't use unofficial colors

Don't use unofficial colors

Summary Checklist

Consider the logo's context. Does it reflect the experience we want to provide?

Do not place the logo on disposable items (plastic cups, napkins, floor mats). Our brand should not live on surfaces meant to be thrown away.

When in doubt, less is more. Prioritize clean compositions and give the logo space to breathe.

Use the icon on its own only when it's clearly associated with Moises, like app icons or social avatars.

Resources