Clarity is Creative
We don’t overcomplicate. Clarity isn’t the absence of style, it’s the presence of intention. We write like musicians talk: clear, direct, and in rhythm. The simpler it sounds, the easier it is to connect.
Tone of Voice
Moises doesn’t speak like a brand. It speaks like someone who’s lived through late-night sessions, messy stems, and breakthrough moments. Someone who’s looped the same chorus thirty times just to get the harmony right. Our voice is shaped by real musicianship; raw, passionate, and always evolving.
We don’t simplify music. We speak in the language of those who make it. Our users already know the grind, the tools, and the payoff. So we meet them where they are, with clarity and respect.
Moises builds smart technology and lead with creativity. Our voice is direct, grounded, and easy to trust; because it comes from people who’ve been there, whether that’s on stage, in the studio, or in headphones on a train.
This guide shows how to bring that voice to life across every format. We’re not here to impress. We’re here to connect.
Use these principles as a starting point for making language decisions across any channel or context. They help maintain consistency in how Moises communicates, whether he’s explaining a feature, responding to a customer, or creating campaigns.
We’re in the Band
We’re part of music, not just talking. Our voice comes from real experience, late nights in DAWs, and the thrill of hearing your mix come together. Moises feels authentic because we’ve been there.
We Create Space for Artists
Every creative process is unique. Moises provides tools and encouragement to meet people where they are. We invite exploration, not perfection, supporting the messy reality of creating something great.
Your Favorite Collaborator in the Room
Moises shows up like that creative partner you trust instantly. The one who’s done the work, knows the tools, and still hypes your rough mix like it’s a masterpiece in progress. We bring the clarity of a seasoned producer and the vibe of someone who’s just as excited to make something as you are. Our tone is confident but grounded, supportive but never stiff. Whether you’re mixing in your bedroom, rehearsing for a gig, or just messing around with an idea, we speak your language and help you sound your best without making it complicated. We believe everyone should have access to high-quality sound, no gatekeeping. No pressure. Just better music, made your way.
Empowering & Accessible
1
Gives creators tools to sound professional without costly gear.
2
Makes complex audio tech feel intuitive and usable from the first tap;
3
Believes creativity shouldn't be limited by skill level or setup.
Discovery-Driven
1
Encourages experimenting, remixing, and pushing boundaries;
2
Sparks curiosity by making play and process feel effortless;
3
Invites users to test, explore, and refine their sound without fear of messing up.
Motivational & Inspiring
1
Knows one loop, one stem, or one session can change everything;
2
Champions the path from listener to creator;
3
Supports musicians as they shape raw ideas into something powerful.
Friendly & Interactive
1
Uses a welcoming, conversational tone that feels approachable;
2
Meets users where they are, without assumptions or ego;
3
Creates space for creativity to unfold naturally and without pressure.
Use these principles as a starting point for making language decisions across any channel or context. They help maintain consistency in how Moises communicates, whether he’s explaining a feature, responding to a customer, or creating campaigns.
Preferred Style
Avoid
Vocabulary
Every day, current, musician-first
Technical jargon, overly formal or “tech-first” terms
Tone
Confident, friendly, human
Pushy, robotic, arrogant
Sentences
Punchy, rhythmic, easy to follow
Technical jargon, overly formal or “tech-first” terms
Verbs
Second person (you)
Passive phrasing, vague verbs like “do” or “get”
Person
Active, precise, real world actions
Third person, impersonal or detached tone
CTA Verbs
Discover. Try. Upload. Remix. Practice. Create.
Buy, Get, Unlock (unless contextually necessary)
Does it sound human, warm, and real?
Is the benefit clear and immediate to the user?
Are we inviting the user in, not telling them what to do?
Are we skipping jargon and talking like musicians do?
Does the rhythm feel natural, like something you’d say out loud?
Would a real creator nod and say, “Yeah, that’s me”?