Typography

Our typography forms the backbone of our brand's visual identity, providing consistency and clarity across all mediums.

Whether in print or digital, our typefaces need to communicate with impact and authenticity, embodying the essence of Moises.

Main Type

With the Articulat CF family, we achieve both flexibility and coherence in our designs, ensuring that every message strikes a chord with clarity and elegance. This typeface empowers us to craft compositions of diverse forms and dimensions.

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Core Principles

Articulat mirrors our brand personality. The design and intricacies of this typography convey these traits.

Precise Geometry

Articulat has a clean form, echoing the precision needed in music editing. Its clarity helps users navigate creative tools.

Approachable Design

The font's friendly and open appearance, it encourages to engage with the Moises platform intuitively and comfortably.

Modern Look

The minimalist vibe works great for all sorts of creative projects. Its simple look allows us to dive into ideas while remaining unique.

Type Hierarchy

We use typography clearly and confidently, reflecting our brand's innovative spirit. Employ minimal styles, align text to the left, and carefully manage text flow to avoid visual disruptions like orphans and widows. This attention to detail ensures a clean and professional presentation.

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Type Scale

The scheme shows scaling type styles from small to large displays. Dynamic sizing ensures every page maintains its hierarchy and balance across screens.

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Type in color

It clarifies the message, guides hierarchy, and strengthens Moises’ identity. Each role (Eyebrow, Headline, Sub-headline, Body Text, CTA) has specific colors for contrast and readability, ensuring consistency while allowing flexibility for brand communication.

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Summary Checklist

Prioritize readability and avoid mixing too many font styles. Use clean, modern fonts to ensure clarity.

Ensure proper spacing to create visual hierarchy. This facilitates reading and enhances overall aesthetics.

Use the official typeface to maintain consistency with the brand’s visual identity.

When in doubt, opt for less. Simplicity gives elements the space to stand out.

Consider the environment where the text will be viewed and adjust the typography to fit that context.