Colors

Our color serves to clarify information, direct attention, and embody the brand's essence. Moises palette is versatile, allowing it to convey both restraint and energy, adapting seamlessly to various narratives.

Main Palette

Moises Blue is our most distinctive color. It doesn’t overwhelm the stage — and that’s intentional. When Moises Blue appears, it works as a signal flare. It draws the eye with purpose, creating moments of connection between our audience and our brand.

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Moises Pure Black

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Acqua Accent

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Moises Slate Soft

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Turquoise Accent

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Moises Pure White

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Expanded Palette

Our color palette dances like sunlight on waves. Accent shades shimmer vibrantly, bursting with life. Balance creates harmony, smoothing transitions.

Moises Acqua

This palette reflects Moises’ digital identity. The Accent shade energizes and highlights elements. Balance and Soft improve readability. Muted and Ground add depth for dark-mode, ensuring brand consistency.

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Acqua Accent

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Acqua Balance

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Acqua Soft

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Acqua Muted

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Acqua Ground

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Moises Slate

Slate provides a neutral visual structure, supporting content with clarity. Lighter tones serve as backgrounds, while deeper shades enhance contrast and legibility.

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Slate Accent

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Slate Accent

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Moises Slate Soft

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Slate Muted

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Slate Ground

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Moises Turquoise

Turquoise adds warmth and flexibility. Accent shades bring vibrance to photography and lighting. Soft tones maintain a subtle atmosphere, while Ground anchors compositions with boldness in dark settings.

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Turquoise Accent

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Turquoise Balanced

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Turquoise Soft

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Turquoise Muted

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Turquoise Ground

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Neutral palette

Our neutral tones are more than background — they are the base of clarity. White and Black Shades bring contrast and legibility, creating the environment where Moises Blue and its accents can perform with purpose.

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Moises Pure White

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White Shades Accent

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White Shades Balance

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White Shades Soft

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White Shades Muted

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Black Shades Accent

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Black Shades Balanced

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Black Shades Soft

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Black Shades Muted

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Moises Pure Black

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Color Imagery

Our color range doesn’t stop at graphic applications. It sets the tone across backgrounds, wardrobe, and props. Each direction anchors a distinct narrative — from minimal to expansive.

Monochromatic

Moises Blue serves as the foundation for the brand's identity. The cooler lighting creates a sense of depth, while the neutral wardrobe complements the overall color scheme.

Usage

Emphasizes brand tone and consistency, ideal for recognition. This palette uses varying blues with neutrals to create balance.

Complementary

This palette anchors the scene in neutrality. Slate tones support clarity while muted warmth adds depth in sutil way.

Usage

Highlight the main theme, ideal for contemplation revealing the artist's introspection. Slate combined with warm tones like beige and wood creates a stunning contrast and sophistication.

Analog

This palette expands expressiveness. Analog tones from green to blue bring movement, while warm accents add energy and creative freedom.

Usage

Boosts emotion and spontaneity. Suitable for scenes that express creativity and connection. Use richer colors and wood textures. Warm wardrobe and lighting balance the cool base with vibrancy.

Text in color

It clarifies the message, guides hierarchy, and strengthens Moises’ identity. Each role (Eyebrow, Headline, Sub-headline, Body Text, CTA) has specific colors for contrast and readability, ensuring consistency while allowing brand flexibility.

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Summary Checklist

Moises Blue is intentional. When used, it acts as a visual cue, a signal that draws attention to key brand moments.

Don’t compete with the palette. Avoid introducing off-brand colors or effects that clash with our core tones.

Let the scene match the tone. Use the color range from minimal to expansive to reinforce the intended atmosphere.

Ensure high contrast by testing text color against the background for better accessibility and readability.

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